Empirical assessment of the effectiveness of past and existing policies

This WP will review the current status of knowledge, review the existing literature, and propose a theoretical framework which encompasses behavioural and economic aspects. It will also collect data on residential energy consumption through a large-sample online survey in collaboration with utilities in various European countries.


Behavioural response in terms of energy use and consumption

This WP will focus on psychological barriers of energy efficient behaviour, related to energy use decisions, and the effects of energy efficiency policies. It will show which psychological, policy and country factors are most important in predicting energy efficient behaviours. It will systematically test the interaction between psychological, policy and country factors in promoting the adoption of energy efficiency. In the living labs set up in collaboration with the companies in in different countries, this WP will test which interventions are most effective in promoting the actual adoption of energy efficiency behaviour. Furthermore, it will shed lights on why and under which conditions these interventions are effective.


Behavioural response in terms of energy investments and purchasing decisions

This WP will focus on the psychological, economic and social barriers in the decisions to invest in energy efficient products and technologies. This WP will consider the influence of energy investment literacy on the investment in energy-efficient products and assess the determinants of the status quo bias in the investment in energy-efficient appliances. The analysis will be based on survey data, tape interview based case studies as well as A/B testing and will cover different groups, namely individual consumers, companies in the manufacturing sector, managers and representatives of local governments.


Impact assessment of energy efficiency policies

In this WP an ex ante assessment will be executed using improved energy-economy models, which will generate quantitative information with regard to expected impacts of EU and global policies. The focus will be on energy efficiency measures and will consider, residential housing, transportation and firms. The calibration of the simulation models will be based as far as possible upon observed, real-life consumer responses to energy efficiency measures. Based on quantitative results we are able to give policy recommendations for better future energy policies. We will seek to calculate realistic impacts of proposed (future) EU policies such as the revised energy efficiency directive and of global policies such as those related to the Paris climate agreement.


Dissemination and Communication

This WP will develop a series of Tasks aiming at ensuring outreach and involvement of different stakeholder groups. A “Synthesis Document” will be developed, along with other dissemination and communication formats that allow not only stakeholders but also citizens and the community at large to gain easily accessible information about PENNY’s main findings on energy efficiency. In this WP, a Final Conference will be organized.



This WP will implement and maintain the management structure and procedures of PENNY project under the guiding management principles of efficiency, transparency, effectiveness and compliance.



This WP will sets out the ‘ethics requirements’ that the project must comply with.