PENNY will design scientific experiments in the domain of consumer behaviour in order to improve the development of future energy efficiency policies. The project will assess the role played not only by extrinsic incentives, but also environmental self-identity, social values, bounded rationality, cognitive misperceptions as well as energy literacy in promoting energy efficient behavior.

Energy Efficiency

Values & Behaviour

Consumer Decisions

Barrier to Improvements

Latest news




The 2017 UN Climate Change Conference will take place from 6 to 17 November at the World Conference Center which is located in Bonn, Germany.



Advances with Field Experiments 2017 Conference

The University of Chicago organizes a Conference on “Advances with Field Experiments”, where the best and most innovative new work using field experiments to address economic questions will be presented.



15th IAEE European Conference

Between the 3rd to 6th September 2017 the Hofburg Congress Center in Vienna (Austria) will host the 15th IAEE European Conference. The main question of this conference will be: "In heading towards sustainability - is an evolutionary continuous development possible or is a revolution necessary?"

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If you need any further information about the PENNY project, do not hesitate to contact us

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