PENNY will design scientific experiments in the domain of consumer behaviour in order to improve the development of future energy efficiency policies. The project will assess the role played not only by extrinsic incentives, but also environmental self-identity, social values, bounded rationality, cognitive misperceptions as well as energy literacy in promoting energy efficient behavior.

Energy Efficiency

Values & Behaviour

Consumer Decisions

Barrier to Improvements

Latest news



Saving energy with FUN

Saving scarce resources is necessary for a more sustainable future. In the context of energy, this can be pursued by complex interventions, such as renovation of buildings or purchases of appliances, but also through day-to-day change in habits related to energy use. Games are a powerful communication and collaboration tool, that can help people consuming energy in a better way. FUNENERGY is a tool that allows us to change the way we consume energy, through education and maybe with a bit of fun.



On the role of the status-quo bias in energy efficiency

Do individuals showing a status-quo bias also own older home appliances as well display higher levels of consumption in energy services? Is the status-quo bias a barrier to energy efficient, related to both the investment and energy use domain? If you are interested in these questions, have a look to the report! Enjoy reading.



Calibration of simulation models

In this Penny report we describe how the models used in our simulations have been enhanced to explicitly take into account consumer behaviour in energy service consumption. First, we extended the computable general equilibrium (CGE) model such that we are able to look at the consumption of energy services of households that use electricity. Furthermore, we can analyse the impact of misperception of electricity prices on the derived demand for electricity and energy services. Second, we improved the representation of the building sector energy demand modelling in the WITCH IAM.

Contact Us

If you need any further information about the PENNY project, do not hesitate to contact us

Having read the privacy notice concerning the use of my personal data

I agree