PENNY will design scientific experiments in the domain of consumer behaviour in order to improve the development of future energy efficiency policies. The project will assess the role played not only by extrinsic incentives, but also environmental self-identity, social values, bounded rationality, cognitive misperceptions as well as energy literacy in promoting energy efficient behavior.

Energy Efficiency

Values & Behaviour

Consumer Decisions

Barrier to Improvements

Latest news



Sociological and institutional aspects in energy efficiency

What are the factors influencing the interplay between social status, norms, governance and the choice to renovate buildings and apply solar cells technology? What are the social and institutional conditions necessary to foster social response to energy efficiency policies, the social determinants of novel operational knowledge and the role of knowledge? You can find an answer to these questions by reading the new penny report!



Energy literacy and the level of energy efficiency

In this new PENNY report we empirically analyse the level of efficiency in the use of electricity for a sample of households in three different European countries, using a stochastic frontier approach. We also test if the level of energy-related financial literacy plays a role in explaining the level of electricity consumption and the level of the frontier function.



Energy efficient behaviour and the underlying processes

Is the Value-Identity-Personal norm model supported by the data collected in three different European countries? Moreover, does the perceived corporate environmental responsibility (CER) of the energy utility motivate sustainable energy behaviours through an influence on social norms or an influcne on personal norms? You can find an answer to these questions by reading the new penny report!

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