PENNY will design scientific experiments in the domain of consumer behaviour in order to improve the development of future energy efficiency policies. The project will assess the role played not only by extrinsic incentives, but also environmental self-identity, social values, bounded rationality, cognitive misperceptions as well as energy literacy in promoting energy efficient behavior.

Energy Efficiency

Values & Behaviour

Consumer Decisions

Barrier to Improvements

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Report on theoretical behavioural framework

Integrated assessment and energy system models are used to produce energy demand projections. While psychology and sociology provide important insights in trying to understand consumer behaviour, taking them into consideration for projections or simulations requires well-crafted micro‐founded economic model. In this report, we propose several frameworks that can be applied in micro‐founded economic model and outline how numerical models can be extended to integrate behavioural features.

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